Demonetisation : Take shine off gems & jewellery

Demonetisation of high-value currency notes is probable to have a negative impact on user spending, mainly for luxury items including gems and jewellery, the gems and jewellery sector are possible to be impacted at least in the medium-term, the rating agency added.


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Though export marketplace and large diamantaires in the organized area may not be impacted much, small and medium players, moving out local trade and source, are predictable to feel the pinch of currency recall exercise, it pointed out. 

Domestic jewellery retailers are estimated to feel the heat of this move in the average term, though the prearranged retailers are expected to withstand the impact of cash clean- up in a more resilient manner, and the rating outfit maintained. 

After a passive demand situation for exports of cut and polished diamonds (CPD) from India during large part of FY15 and FY16, which had also resulted in force on productivity boundaries in the industry, some symbols of revival in demand have been witnessed during first half of FY17, it said as per the PTI report. 

The decommissioning of Rs 500/1000 notes may not impact the cut and polished diamonds industry, especially as the major market for polished diamonds lies outside India, the report said. 

However, it is expected that small and mid-size diamond polishing firms having presence in the local trade could be impacted as such trades are targeted towards smaller unorganized jewellery players who would be starved of cash following this step of the government, Care said. 

Further, it said the unorganised segment comprises around 70-75 % of the domestic gold jewellery market, although the share of organised jewellery retail segment is growing at 15 per cent annually. 

However, demonetisation might impact consumer spending on luxury stuff, and domestic order for gems and jewellery is expected to be muted in the near to medium term. 

Even as quoting PAN had become mandatory for purchases above Rs 2 lakh, a lot of small ticket jewellery buys were being made in cash as more than 60 % of the demand is estimated to originate from cash-dependent rural India.

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